Kenay AutoParts — Automotive eCommerce Platform
About the Project
Kenay AutoParts is an eCommerce platform created to simplify the process of finding and purchasing high-quality automotive parts and accessories.
The goal of the project was to design a functional, trustworthy, and conversion-optimized online store that serves both individual customers and professional auto repair services.
The challenge was to merge technical precision with an intuitive shopping experience — making it easy for users to find compatible products while feeling confident in their purchase.
Objectives
Build a clear, structured, and scalable eCommerce design system tailored for automotive products.
Improve search and filtering functionality to help users quickly find parts for their specific vehicle models.
Create a modern, credible visual identity that reflects the reliability and quality of the Kenay brand.
Enhance conversion and retention through UX clarity, consistent visuals, and smooth interaction.
Concept and Idea
The concept behind the design was to deliver clarity, confidence, and control.
The visual system uses a minimal color palette of blue, white, and gray, symbolizing trust, precision, and technology — essential traits in the automotive industry.
The homepage establishes a clean hierarchy:
a strong hero section featuring category highlights and promotions,
a structured grid of product categories,
and brand-focused content that emphasizes credibility and expertise.
Typography and iconography were chosen for their readability and technical sharpness, creating a professional but approachable tone.
Each page was optimized to ensure a smooth transition between discovery, comparison, and checkout.
Implementation
The website was structured around a user-centric flow, focusing on simplifying the buying process from search to checkout:
Hero Section — presents featured products and key categories (“Interior & Accessories”, “Suspension”, “Lighting”).
Product Finder — a dynamic search and filtering system that allows users to find parts by vehicle make, model, and year.
Service & Trust Bar — highlights key selling points such as fast shipping, secure payments, and verified quality.
Product Pages — designed with clear specifications, comparison features, and prominent calls to action.
Brand Showcase — builds trust through recognition of reputable automotive brands.
Consistency across pages was achieved through a modular design system — reusable components, balanced spacing, and predictable navigation patterns.
Micro-interactions were introduced subtly to make browsing more engaging without distracting from the purchasing flow.
Result
The final product is a robust, user-friendly eCommerce platform that communicates reliability, efficiency, and technical expertise.
By combining intuitive UX, structured product architecture, and clean visual design, the website creates a seamless shopping experience for every customer — from casual drivers to professional mechanics.
Kenay AutoParts now stands as a digital benchmark in its category, blending usability with performance and turning complex automotive inventory into a simple, confident shopping journey.