RECON — Construction & Renovation Website
About the Project
The goal of this project was to design a website for a construction and renovation company that specializes in home remodeling, insurance restoration, and custom projects.
The main objective was to create a trustworthy, professional, and conversion-focused platform that would clearly communicate the company’s values while simplifying the process for clients to request services and consultations.
The client needed a website that would build credibility through structure, transparency, and visual clarity, while maintaining a modern aesthetic that appeals to both residential and commercial clients.
Objectives
Develop a clear and confident visual identity that reinforces the company’s reliability.
Create an intuitive structure that helps visitors quickly understand services and take action.
Highlight the brand’s expertise and process to inspire trust and guide potential clients through each project stage.
Optimize the content layout for strong readability and seamless navigation.
Concept and Idea
The concept focuses on professionalism, structure, and clarity — the same qualities that define great construction work.
The layout combines a clean white foundation with sharp geometric accents in orange and green, creating a visual contrast that symbolizes energy and precision.
The homepage welcomes users with a confident headline and subtle background imagery of modern interiors, immediately setting the tone for quality craftsmanship.
Each section is built around the principle of clarity and hierarchy — the user always understands where they are and what action to take next.
Bold typography emphasizes key messages, while the strong grid layout ensures order and readability. The color accents are used sparingly to guide the user’s attention to buttons, highlights, and calls to action.
Implementation
The site’s structure was designed to reflect the company’s customer-oriented approach — clear, step-by-step, and reliable.
After initial user flow mapping, the interface was divided into distinct sections:
Service Overview — concise cards that outline core offerings (renovation, remodeling, roofing, electrical, flooring).
Step-by-Step Process — a structured four-step guide showing how the company collaborates with clients from consultation to completion.
Testimonials Section — reinforcing trust with real customer experiences and project results.
Contact and CTA areas — strategically placed throughout the page to ensure constant engagement opportunities.
Special attention was given to visual rhythm — alternating light and dark sections, well-balanced spacing, and strong contrast between text and background, which makes the layout look stable, trustworthy, and confident.
The result is a clear and powerful digital presentation that reflects the brand’s craftsmanship and professionalism. It speaks the same language as their audience — practical, reliable, and straightforward — while still feeling modern and visually appealing.